GENEVA, Oct. 22 (Xinhua) -- The International Olympic Committee(IOC) announced on Tuesday an agreement with SKY Italia for the broadcast rights within Italy for the 2014 Winter Games and 2016 Summer Games.
SKY Italia will also be the IOC's broadcast partner for the Vancouver 2010 and London 2012 Olympic Games.
SKY Italia, Italy's leading digital satellite television network, acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone.
SKY Italia will be responsible for ensuring that the broadest possible audience is able to access the Olympic Games across all of these platforms, including a guaranteed continuation of free-to-air television coverage.
"Our aim is to ensure that as many people as possible are able to enjoy the sporting action on all broadcast platforms and we look forward to working closely with SKY Italia to make this possible across Italy for the next four editions of the Olympic Games", said the IOC president Jacques Rogge.
IOC Vice-President Thomas Bach was satisfied with the agreement.
"Sports fans in Italy will be able to enjoy cutting-edge Olympic coverage across a variety of platforms, including satellite, free-to-air television and digital platforms." he said.
Andrea Zappia, the Head of SKY Italia Sport and Vice-President of SKY Italia, said, "We will guarantee our subscribers unprecedented coverage, offering live broadcasting of all the events with Italian athletes, as well as the opportunity to watch all events."
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